Learn How to Optimise Your Content

content

Whatever you site is selling, offering or providing, be it a product, service, information or a collection of data, you will want internet users to find it. Even if you aren’t actually selling anything, you do still put a lot of work and effort into creating your site and you won’t all that work to be in vain. So, how do you ensure that internet users can actually find your site? The easiest and quickest way is by optimising it for search engines.

Search engine optimisation, or short SEO is a form of online advertising. It works by increasing your website’s visibility by ranking it higher among the search results of search engines organic or unpaid search results. Think about what you do when you want to find a website, a blog or a business, you search using a search engine such as Google.

Once you have typed in your search phrase – which could be anything from “hairdresser Melbourne”, “cheap running shoes” or “unique mother’s day gift ideas” – Google will display a large list of results that usually goes on for pages and pages on end. Now what do you do? You scroll down a few inches, look through the first couple of results and click one of them.

If none satisfy you scroll down a little further until you get to the end of the first page and if you still haven’t found what you are looking for you just try searching again, this time with slightly different keywords. Hardly anyone these goes beyond the first search engine results page, so if you want your website to be found, you need to make sure it features on that initial page.

Here are some useful tips and tricks on how you can tweak your ranking a little bit yourself.

First you need to write some really good content and as always plagiarism doesn’t pay. Google knows when you’ve cheated and just copied someone else’s content and won’t reward you for it. So sit down and actually think about what people want to read. Yes you need to create content for people first and for search engines later. Google is smart enough to recognise good content and knows to stay away from duplicate and over optimised texts. What all major search engines are looking for these days is content that flows naturally and doesn’t include too many keywords.

If you want to use images, you need to make sure you complete all image attributes and give your images a title and fill in the caption, alternate text and descriptions fields, otherwise Google won’t know what to do with them. Again it is important that you do not try to cheat and use keywords a your image titles, captions and so on, because all that might do is negatively affect your ranking.

Make sure you use title tags for every one of your pages. Here is your opportunity to use keywords, so go crazy, but make sure you choose some that are relevant to the page.

Use your headers, H1, H2, H3 appropriately and do not over-optimise these either.

Lastly do not forget about your meta tags and descriptions, as these will work for you behind the scene.

If it all sounds like too much work, you can always employ and SEO company to do it all for you, and they might have more tricks up their sleeves.

What You Need to Know About SEO

seo companyConsidering hiring the services of a SEO company or web marketing company? Then it is safe to say that you are probably feeling a little overwhelmed and confused on where to start.

Hiring SEO services and web marketing services to optimise your Internet marketing success and gain greater brand awareness is a beneficial way to keep you company or brand above the competition, and may end up being the make or break in your overall marketing success.

There are many SEO services and web marketing services aimed at doing this for you, but not all of them will be right for you and your needs. A reputable and reliable SEO company can be a little tricky to come by, especially when there have been floods of information and warnings about “black hat” agencies and companies practicing unethical search engine optimisation tactics.

So how do you know which SEO company to hire for your brand or website?

Do your research

It may not be the lightning bulb solution you’re after, but research is vital to any successful endeavour, especially when it comes to hiring a SEO. Why? Well to begin with, by hiring the services of a SEO company  you’re essentially putting the success of your business or brands website in the hands of a stranger. Sure, they are professionals at what they do, but as stated above there are many cunning con artists who are willing to exercise unethical strategies at the expense of your wallet and website. Make sure you know who you’re passing your time and money to, and make sure that you’re leaving your website in reliable and reputable hands. Research the company’s website, its past customer feedback and client testimonials, regard how long they’ve been in the industry for, and what search engine optimisation tactics or strategies they use and favour and why. If you can’t get all this from the SEO Company’s website, then move on to one you can.Assess your online marketing goals

If you’ve gotten to this part then most likely you’ve already done this and determined that SEO is right for you. However, as strange as it sounds not everyone bothers to assess their long-term strategies for their online marketing goals. Make sure you know exactly why you want to hire a SEO company, and base this on your long-term goals. Are you relying on your website for income? Are you an online business? Do you want to attract more customers/clients to your business?

The best tip you can receive is to practice simple common sense. It may seem inconsequential, but it is true that in most cases your instinct or general observation of a company or agency is usually right.  If for whatever reason the company you are considering gives off a negative vibe, or somehow or another makes you question their reliability or reputation, move on. Search engine optimisation is a long-term process and investment, therefore your research and hiring process should be as well.

Read the Google Webmaster Guidelines to help you get started.

Four Simple Ways to Connect With Your Online Customers

find-new-customersWhile nothing beats the face to face contact and interaction you achieve with customers when they walk into your store, keeping connected with them online is a great way to achieve customer loyalty and hopefully increase your sales.

With so many people heading to the search engines to find the product or service they are after, having an online presence is essential for any business who wants to stay in the game and compete with the many competitors in their industry. Even if you have a brick and mortar store, many people will find your business by conducting a search. For those who strictly operate online, gaining that connection with their customers becomes even harder.

Here are few simple ways to connect with your online customer and improve your sales:

Your Website

The most obvious one is, of course, the website. Having an attractive, easy to navigate website is an essential for any business. Whether a customer is searching for the products you have in stock, looking for your menu or seeing what is included in a particular service, you want to be able to convince them your business can cater to their needs.

Connecting with your customers is going to start with your content, and you’re going to want to include everything your clients need to know about what you are offering in a simple and engaging way. As well as great content, you’ll want to add important contact information for customers who want to know more. This can be as simple as a phone number and email address or you can even go further and include a live chat box.

Blogs

Similar to your website, writing blogs is a great way to inform your customers of your products or service. As you can update these regularly, it helps customers to gauge your personality and really connect with your business. When writing blogs, it is important to write something that is going to be useful whether it is about your actual business or a major event or change that has happened in your industry.

Social Media

Creating an online strategy shouldn’t simply be a matter of thinking of ways to draw in the masses but also as a means of communication. Social media is a great way to keep in touch with your clients and receive feedback on your products or service.  Most of us have numerous social media accounts whether it be Facebook, Twitter, Pinterest or Instagram. Depending on the type of business you run, you can target one or all of these platforms to keep in touch with your clients.

Whether it’s posting images of the latest dresses in stock or simply promoting a sale you have on a service, keeping engaged and regularly communicating with your customers can ensure they not only make a purchase, but become a frequent buyer. Follow up on any questions or comments made on your page as quickly as possible to build that remote relationship that sticks.